Future Care Group called on our trust and competence to photograph each of their 19 care homes to build an updated image library for their website and print materials.
Crispy Dog developed a mood board, defined the creative style and agreed an ideal shot list, then ran a pilot shoot at their Isle of Wight home supplying 90 images for review. Using that feedback — and what we learned from photographing sensitively with residents, some living with dementia and other complex illnesses — we refined our approach for every home that followed.
Over twelve months, our team travelled to the remaining 18 homes across London, Hampshire, Oxfordshire, Surrey, Sussex and Worcestershire, building an extensive and consistent library of exteriors and interiors, alongside warm, natural images of residents during meaningful activities and joyful moments with carers and activity teams.
Example images
